Hi, I’m Aisha.
I’m a UX Researcher & Designer based in the city by the bay. Bridging the gap between users and design, I uncover user needs and craft intuitive, user-centered experiences.
Explore my portfolio below Bridging the Gap: UX for Digital Health in Oncology Trials
How can UX research improve digital health adoption in early-phase clinical trials? This case study explores the barriers, patient pain points, and design solutions to enhance usability, compliance, and engagement in oncology research. Through human-centered design, journey mapping, and usability insights, discover how thoughtful UX can transform clinical trials.
UX Research • Digital Health • Clinical Trials
8 min read
Addressing Meditation Needs in a 4.3 Billion Dollar Industry
How I uncovered key needs and preferences for a personalized meditation app (Inner Compass) targeting busy professionals
UX Research • Discovery
8 min read
Designing an Oasis of Calm: UX/UI for Inner Compass, Reaching 75% of Anxious US Population
Ever feel like there just aren't enough hours in the day for both productivity and peace of mind? This case study explores how UX/UI design transformed Inner Compass from a meditation app concept into a user-friendly haven, empowering busy professionals to find calm amidst the chaos.
UX Design • UI Design
8 min read
Transforming Data Into Decisions: A UXR Case Study of Insurgent Business Analytics
How user research helped uncover valuable insights into the usability and accessibility of IBA's website, ultimately kicking off a comprehensive website redesign to enhance user experience and drive business growth.
UX Research • Information Architecture
12 min read
Data-Driven Design: Redesigning the Insurgent Business Analytics Website
Insurgent Business Analytics (IBA) is a leading data analytics firm serving Fortune 500 companies and international organizations. The company needed a complete website overhaul to better showcase their expertise and improve user experience for their enterprise clients. This project involved redesigning their digital presence from the ground up, focusing on clear information architecture, modern design elements, and a robust design system to support future scaling.
UX Design • Design System • UI Design
12 min read
The Secret Weapon of Monkey Health Research? You! How User-Friendly Design Boosts Citizen Science
Learn how user-centered design unlocks the potential of citizen science.
UX Research • Product Design
7 min read
Hooked on Sustainability: Redesigning the Seafood Watch Experience
This case study explores the design and development of a mobile app and responsive website for the Monterey Bay Aquarium's Seafood Watch program, transforming it into an engaging and user-friendly digital experience. By focusing on user needs and leveraging intuitive design, the project aimed to inspire sustainable seafood choices and empower individuals to become ocean stewards.
UX Design • UI Design • Responsive Design
10 min read
