Hi, I’m Aisha.
I’m a UX Researcher & Designer based in the city by the bay. Bridging the gap between users and design, I uncover user needs and craft intuitive, user-centered experiences.
Explore my portfolio below Addressing Meditation Needs in a 4.3 Billion Dollar Industry
How I uncovered key needs and preferences for a personalized meditation app (Inner Compass) targeting busy professionals
UX Research • Discovery
8 min read
Designing an Oasis of Calm: UX/UI for Inner Compass, Reaching 75% of Anxious US Population
Ever feel like there just aren't enough hours in the day for both productivity and peace of mind? This case study explores how UX/UI design transformed Inner Compass from a meditation app concept into a user-friendly haven, empowering busy professionals to find calm amidst the chaos.
UX Design • UI Design
8 min read
How a Website Redesign Landed a Contract with Google, Helping Secure Multi-billion Dollar Investments
How I redesigned Insurgent Business Analytics website to optimize their operations, increase revenue, and land a contract with Google.
UX Research • Information Architecture • UX Design
12 min read
The Secret Weapon of Monkey Health Research? You! How User-Friendly Design Boosts Citizen Science
Learn how user-centered design unlocks the potential of citizen science.
UX Research • Product Design
12 min read
